The changing expectations of the users and their needs drive the way software development companies metamorphose to modify their approaches for bespoke software development. User experiences drive the way systems are developed today adapting to a growing number of trending technologies, seamlessly integrating them to deliver comprehensive solutions. The Mobile First Approach is at the top of the list for custom software development companies as BYOD and the On-the-Go approach become the new normal. In complete contrast to the traditional ways of creating & deploying software, the contemporary approach is focused on enabling non-technical stake holders to manage the day-to-day demands of the software in the self-service modes without intervention from the IT departments. The focus shifts to the user making intuitive personalized experiences become an integral part of the software designed.